Munnabhai sends new Gandhians rushing to city bookstores!
The portrayal of Gandhian principles in Sanjay Dutt’s new film has revived an interest in the Father of The Nation!
There has been an unexpected rise in the sale of Gandhi books in this past week. And taking deserving credit for this rise is our innocent ‘Munnabhai’. The newly released movie, ‘Lage Raho Munnabhai’ is based on Gandhian principles and the portrayal of these principles is done so well in the movie, that the audience is rushing into bookstores to learn more about the ‘Father of The Nation’.
Amazed at such a rise, Oxford Bookstore’s all India head of sales, Abhijit Chandra, said, “Usually, there is not much demand for Gandhi books, but in the last one week, the sales have risen 35 per cent. We had to order new stock within this week.”
Chandra also said that it is college students who are inquiring the most. The demand at Oxford is for titles like ‘Samadhi’ written by Bhikhu Parekh, ‘Gandhi on Personal Leadership’ written by Anand Kumar Swami, and ‘M. K. Gandhi, An Autobiography’.
The Gandhi Book Centre at Tardeo, which is run by the Bombay Sarvodaya Mandal, not only has experienced a rise in the sale of Gandhi books, but also a rise in audiences at their yearly function that celebrates Satyagraha. “On September 11, we had a function at Bharti Vidya Bhavan. This time, not only was the entire auditorium full, but we had arranged a screening in the hall above the auditorium as well,” said a very surprised Tulsidas Somaiya, who is in charge of the Book Centre.
The sale in books has been tremendous. “We sell books on a wholesale basis too. In this last week, we have already given 9,000 books away and are currently packing another order of 400,” said Somaiya, who has been receiving many calls urging him to watch ‘Lage Raho...’ “I was busy in the function, but now I am planning to see it,” he said.
The most selling books on Gandhi, are ‘M. K. Gandhi, An Autobiography’, and ‘My Experiments With Truth’, written by Gandhi. “In this store, currently we just have around 300 copies of Gandhi books,” said Somaiya.
However, Strand Bookstore at Fort is not experiencing any difference in the sales of books. “At an average, there is a sale of two or three books on Gandhi every day. This sale will go up a week before October 2. But currently the sale is average,” said Sanjiv Kamat, a sales executive at Strand.
BY A STAFF REPORTER Friday, September 15, 2006 11:18:21 IST
Cybernoon
There has been an unexpected rise in the sale of Gandhi books in this past week. And taking deserving credit for this rise is our innocent ‘Munnabhai’. The newly released movie, ‘Lage Raho Munnabhai’ is based on Gandhian principles and the portrayal of these principles is done so well in the movie, that the audience is rushing into bookstores to learn more about the ‘Father of The Nation’.
Amazed at such a rise, Oxford Bookstore’s all India head of sales, Abhijit Chandra, said, “Usually, there is not much demand for Gandhi books, but in the last one week, the sales have risen 35 per cent. We had to order new stock within this week.”
Chandra also said that it is college students who are inquiring the most. The demand at Oxford is for titles like ‘Samadhi’ written by Bhikhu Parekh, ‘Gandhi on Personal Leadership’ written by Anand Kumar Swami, and ‘M. K. Gandhi, An Autobiography’.
The Gandhi Book Centre at Tardeo, which is run by the Bombay Sarvodaya Mandal, not only has experienced a rise in the sale of Gandhi books, but also a rise in audiences at their yearly function that celebrates Satyagraha. “On September 11, we had a function at Bharti Vidya Bhavan. This time, not only was the entire auditorium full, but we had arranged a screening in the hall above the auditorium as well,” said a very surprised Tulsidas Somaiya, who is in charge of the Book Centre.
The sale in books has been tremendous. “We sell books on a wholesale basis too. In this last week, we have already given 9,000 books away and are currently packing another order of 400,” said Somaiya, who has been receiving many calls urging him to watch ‘Lage Raho...’ “I was busy in the function, but now I am planning to see it,” he said.
The most selling books on Gandhi, are ‘M. K. Gandhi, An Autobiography’, and ‘My Experiments With Truth’, written by Gandhi. “In this store, currently we just have around 300 copies of Gandhi books,” said Somaiya.
However, Strand Bookstore at Fort is not experiencing any difference in the sales of books. “At an average, there is a sale of two or three books on Gandhi every day. This sale will go up a week before October 2. But currently the sale is average,” said Sanjiv Kamat, a sales executive at Strand.
BY A STAFF REPORTER Friday, September 15, 2006 11:18:21 IST
Cybernoon
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